The easiest way to determine what warrants a Page versus a Profile is to compare the verbs Facebookfriend versus like (previously fan). You friend the people you work with, wentlike these things; that is what you would say in real life, and the uses to interact on the site: to school with, or met at a party. You can’t actually friend your favorite TV show, college mascot, or flavor of soda. But you can absolutely action you take on the site. The top Facebook Pages exemplify the types of things that you would like, not friend.
That college mascot raises an interesting question. You can’t really friend the chicken that danced at
football games (although you could friend the guy inside the costume); however, a mascot might have a
distinct personality, with favorite quotes, books, and movies, just like the questions asked by a personal
Profile. And of course movie stars, authors, and politicians have all the same favorites as the guy sitting
next to you on the bus, yet they require a Page as well—at least for their public persona.
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