The Facebook marketing book 2011

                      

This book presents general information about technology and services that are constantly changing, and therefore it may contain errors and/or information that, while accurate when it was written, is no longer accurate by the time you read it. Some of the activities discussed in this book, such as advertising, fund raising, and corporate communications, may be subject to legal restrictions.

1. Introduction to Social Networking
2. Facebook Profile Basics
3. Facebook Page Basics
4. Facebook Group Basics
5. Facebook Events
6. Facebook Application Basics
7. Customizing Your Facebook Page

8. Developing a Facebook Content Strategy

9. Cross-Promoting Content on Facebook

10. Facebook Page Management
11. Advertising on Facebook
12. Analytics and ROI

to download "The Facebook Marketing Book 2011"
http://www.ziddu.com/download/13859313/TheFacebookmarketingbook.pdf.html