Much like a Facebook Profile, a Page has three main tabs: Wall, Info, and Photos. Using an application such as FBML, you can create and add custom tabs as well.
Wall
The Wall tab is the standard landing page for your Facebook Page. This is where people can post public messages to you or comment on posts, just like for a blog. You can update your status from this tab and view older status updates. Any applications you have authorized to post to your Wall, such as RSS feeds, will also appear here. Page members can like or comment on any of the posts on your Wall as well.
Info
The Info tab displays all of your company or brand information, such as a mission statement or website. The information available on this tab is dependent upon the category you have chosen for your Page. This tab can also help you increase your presence in Facebook searches, so be thorough.
Photos
The Photos tab has long been a Facebook staple, but it can be a stumbling block for Page admins. For some brands, it is hard to come up with images that people will want to view on Facebook. Product shots don’t work on this site; you need to make people want to click through albums. There is a lot to look at on Facebook, so get creative with ways to use your product or have fun with your brand.
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