Besides the fact that you need at least a bare-bones Profile to set up any marketing efforts on Facebook, you can also use your Profile as a sort of sandbox for trying out different Facebook applications and features. Creating your own Profile will help you understand Profiles from a user perspective.
Bio and Quotations
The next section of a Facebook Profile requires a bit more thought. Users have adapted the Bio and Favorite Quotations sections for various purposes. Some users take a straightforward approach, giving a few brief sentences about themselves followed by song lyrics or movie quotes.
Others use that space for inside jokes, while yet another group treats it as space for a résumé. How someone chooses to fill in these open-ended boxes reveals a lot: language, grammar, and depth of information tell a story outside of the words themselves. Generally, the more a user shares, the more active she is on the site. This makes active, openly sharing users good potential brand ambassadors
Basic Information
A user must provide a name, birth date, and email address to sign up for the site; almost every other piece of information is optional or can be hidden. Profile basics include the information that requires very little thought to fill out: gender, birth date, hometown, and the like. Although compulsory, the birthday and gender fields may be hidden from public viewing.
You need to know what users see, do, like, and dislike on the site in order to know what works (and what doesn’t) in the world of Facebook marketing.
No comments:
Post a Comment