A Facebook Profile is the way individual users represent themselves on the site . Typically it contains information about the user’s interests, hobbies, school and work affiliations, and photos. It is also connected to any Facebook Pages he likes, from a favorite football team to a preferred brand of soda, as well as all the other Facebook users he identifies as friends.
Many users are quite open with their Profile information, and Facebook strongly encourages this.
Because the site is free, Facebook’s big moneymaking opportunity comes from charging marketers for
the right to use the personal data its users share; the more data users freely provide, the more potential
revenue for the site. Some users have expressed concern over privacy issues, particularly regarding
Facebook’s increasingly open view of “public” information on their site. Expanded privacy settings
have allowed many users to customize their information as “for friends only,” but most users, especially
younger generations, are happy to share every detail of their lives. They understand and appreciate that
this means a more personalized site experience and enjoy connecting with the brands they know and love.
No comments:
Post a Comment