There are many ways that a user can interact with your brand on Facebook, from a Page to a custombranded Application or ad. However, user-to-user interaction is actually a little more limited, despite the categorization of Facebook as a social network.
friend another user and wait for approval before they can talk or interact in any meaningful way. Once that connection has been established, users can use Facebook Chat as well as Facebook’s private messaging system (which works much like email). However, the favorite means of communication for frequent Facebook users is Wall posting.
Facebook friendships are two-way connections; that is, a user must request to
Facebook is a site founded on connections but is increasingly moving toward more open channels of communication. Heavy Facebook users feed into this change by making many chats completely public. Wall-to-Wall postings often read like email or IM exchanges, and the comments for status updates, link posts, or photo uploads often run well past a simple note. In addition, the more people post or comment, the more other people join in; they want to see what and why everyone is commenting on a particular photo or article and join in the fun.
Summary
As you can tell, a lot goes into a Facebook Profile. What information you show and how much time you spend updating and maintaining it is up to you and will largely depend on your goals for and use of the Profile. But the Profile is where it all begins and is a major part of every user’s Facebook experience, so it’s vital that you thoroughly understand how Profiles work, look, and relate to one another.
No matter what kind of brand, product, or service you are marketing, you need a firm understanding of your target. On Facebook, this means getting back to basics and working from the beginning: the Facebook Profile.
According to Facebook, there are currently over 500 million active users on the site, at least half of whom log in every day. That means 500 million Profiles that you can use to get data about your target audience. In fact, this is Facebook’s biggest selling point: the site actively (some say aggressively) encourages users to fill their Profiles with the type of information marketers are always trying to find—all for free.
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